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Compare Online Estate Agents

Find and compare the best online estate agents with this easy comparison tool

It’s easy to compare online estate agents. This simple tool shows you the prices of various online agents, tells you what is and isn’t included in their packages, shows customers’ ratings and gives our own verdict for each option to help you find the best estate agent.

 

Estate Agent
Basic Package Price
Sale Price Achieved ?
Our Verdict TrustPilot User Rating
Portals
eSale

Basic Package Price

£595
incl. VAT
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.9
Read Reviews

Portals

Rightmove Zoopla Prime Location
Sell My Home

Basic Package Price

£495
incl. VAT
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.9
Read Reviews

Portals

Rightmove Zoopla Prime Location
Purple Bricks

Basic Package Price

£899
incl. VAT
More details

Sale Price Achieved

97%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.4
Read Reviews

Portals

Rightmove Zoopla Prime Location
Doorsteps

Basic Package Price

£99
incl. VAT
More details

Sale Price Achieved

97%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.3
Read Reviews

Portals

Rightmove Zoopla Prime Location
Easyproperty

Basic Package Price

£295
incl. VAT
More details

Sale Price Achieved

95%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

8.6
Read Reviews

Portals

Rightmove
Housesimple

Basic Package Price

£995
incl. VAT
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.2
Read Reviews

Portals

Rightmove Zoopla Prime Location
99Home

Basic Package Price

£99
incl. VAT
More details

Sale Price Achieved

95%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.9
Read Reviews

Portals

Rightmove Zoopla Prime Location
Settled

Basic Package Price

£499
incl. VAT
More details

Sale Price Achieved

95%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.3
Read Reviews

Portals

Rightmove Zoopla Prime Location
HouseNetwork

Basic Package Price

£795
incl. VAT
More details

Sale Price Achieved

95%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.3
Read Reviews

Portals

Rightmove Zoopla Prime Location
YOPA

Basic Package Price

£889
incl. VAT
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.2
Read Reviews

Portals

Rightmove Zoopla Prime Location
HOA Verdict

The HOA Verdict is based on our own view of an online estate agents’ offering and service and can not be influenced. Estate Agents pay to feature on this page. This helps us maintain the page and deliver other free unbiased advice for home sellers to help them compare online estate agents. Prices, packages and reviews listed are updated regularly but please check sites for very latest information and speak to the agent to ensure they will deliver what you want.

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Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Pay Now
£595 incl. VAT
Photos & Floorplans:
Conduct Viewings:

+45 for individual viewings or £75/hour for block booked viewings
For Sale Board:
EPC: £75
incl. VAT

Optional Extras:

Package provides 12 months marketing, plus international listing on ListGlobally. Includes sales progression through to completion. Premium listing on the property portals can be purchased for an additional £95

Package Name: Pay Later
£1195 incl. VAT
on completion
Photos & Floorplans:
Conduct Viewings:

+45 for individual viewings or £75/hour for block booked viewings
For Sale Board:
EPC: £60
incl. VAT

Optional Extras:

Package provides 12 months marketing, plus international listing on ListGlobally. Includes sales progression through to completion. Premium listing on the property portals can be purchased for an additional £95

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Pay Now
£495 incl. VAT
Photos & Floorplans:
Conduct Viewings:

single viewing £50, 5 viewings £200. Get in touch for more options including an open house
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

A dedicated Account Manager, plus Buyer Management, Sales Progression and offer negotiation are included in the package. Rightmove or Zoopla Premium listing for £75 each, next-generation advertising tool Home Booster for £100. Virtual Walkthrough (Google Street View but in your house with HD clarity) for £199

Package Name: Pay Later
£995 incl. VAT
£0 upfront + £1999 on completion
Photos & Floorplans:
Conduct Viewings:

single viewing £50, 5 viewings £200. Get in touch for more options including an open house
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

Buyer Management, Sales Progression and offer negotiation are included in the package. Rightmove or Zoopla Premium listing additional £75 each. Next-generation advertising tool Home Booster for £100. Virtual Walkthrough (Google Street View but in your house with HD clarity) for £199

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Fixed Fee
£899 incl. VAT
Or £1,399 in London and surrounding areas
Photos & Floorplans:
Conduct Viewings:

+£300 (or £399 in London and surrounding areas)
For Sale Board:
EPC: £84
incl. VAT

Optional Extras:

Price includes a post sales team which helps through to
completion

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: 99
£99 incl. VAT
Paid upfront
Photos & Floorplans:
Conduct Viewings:

+£66 per viewing
For Sale Board:

+£60
EPC: £72
incl. VAT

Optional Extras:

Writing up your property particulars +£30
Virtual 3D tour + £162 for whole property
Unlimited premium listing on Zoopla or Rightmove for whole Length of sale +£84

Package Name: £199
£199 incl. VAT
Pay upfront
Photos & Floorplans:
Conduct Viewings:

+£66 per viewing
For Sale Board:

+£60
EPC: £72
incl. VAT

Optional Extras:

Writing up your property particulars included
Virtual 3D tour + £162 for whole property
Unlimited premium listing on Zoopla or Rightmove for whole Length of sale +£84

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Easy Way
£295 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £
incl. VAT

Optional Extras:

+ £595 payable when you complete your sale
+ Unlimited accompanied viewing add-on for £395

Further adds-on and customisation available following instruction

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: No sale, no fee
£995 incl. VAT
Pay later
Photos & Floorplans:
Conduct Viewings:

+£35 per view or +£295 for hosted viewings pack
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

Includes progression team to help with negotiation

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Standard
£99 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £
incl. VAT

Optional Extras:

Basic, entry package with payment upfront. Includes listing, instant enquiry SMS and email alerts, online viewing schedule tool, home visit and managed feedback.

Package Name: Combo
£499 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £
incl. VAT

Optional Extras:

£99 payment upfront. Includes standard package plus, sales progression, photos and floorplan, detailed property description, negotiations and "for sale" board.

Package Name: High Street
£999 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £
incl. VAT

Optional Extras:

£99 upfront payment. Includes all the features of Combo plus premium listings on Zoopla and accompanied viewings.

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Pay upfront
£499 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £69
incl. VAT

Optional Extras:

Pay upfront

Package Name: No sale, no fee
£995 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £69
incl. VAT

Optional Extras:

No sale, no fee.

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Home Selling Pack
£795 incl. VAT
Photos & Floorplans:
Conduct Viewings:

+£299
For Sale Board:
EPC: £75
incl. VAT

Optional Extras:

- Virtual tour of 4 rooms included but only uploaded to HouseNetwork's website to enable it to be viewed when a prospective buyer gets in touch. You can up-grade for +£45
- Rightmove premium +£95
- Zoopla & PrimeLocation +£95
- Photo rotation service +£45

Package Name: Premium Selling Pack
£1150 incl. VAT
Photos & Floorplans:
Conduct Viewings:

+£299
For Sale Board:
EPC: £
incl. VAT

Optional Extras:

This package must be booked over the phone and includes:
- Premier listings on Rightmove, Zoopla and PrimeLocation.
- Photo rotation which means your showcased photos are refreshed everyday
- Virtual tour included and uploaded to these main property portals
- Unlimited marketing time.
- EPC included

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Fixed Fee
£889 incl. VAT
(£1,399 for London postcodes)
Photos & Floorplans:
Conduct Viewings:

+£300 (unlimited)
For Sale Board:
EPC: £85
incl. VAT

Optional Extras:

Listed on Rightmove, Zoopla and PrimeLocation, as well as other websites and media outlets.

Package Name: No sale, No fee
£1999 incl. VAT
(£2,999 in London postcodes)
Photos & Floorplans:
Conduct Viewings:

+£300 (unlimited)
For Sale Board:
EPC: £85
incl. VAT

Optional Extras:

Listed on Rightmove, Zoopla and PrimeLocation, as well as other websites and media outlets.

How to compare online estate agents

If you’ve decided that you should use an online estate agent, the next step is to compare the numerous options in the table above to find the right firm for you. It sounds simple, but the way you compare online estate agents will depend on your property and your needs.

Compare online estate agent fees

Most people are attracted to the idea of online agents because their set fees are much cheaper than paying a high street agent a % commission of the final sale price. However, what’s included in their set fee can differ from online agent to online agent so look carefully at each package. As a bare minimum the standard rate should include the basics:

  • Photography
  • Floorplans
  • Advertising on Rightmove and Zoopla
  • A For Sale Board (which they erect for you)

Online estate agents offer a wide choice of services add-ons that you can pay extra for. You need to think about what is important to you, and be wary of simply opting for an online estate agents in-house conveyancing and mortgage service. Get a quote but remember it’s important to shop around. Take a look at our guides on how much conveyancing should cost and why it’s worth using a mortgage broker.

Compare when you need to pay commission

Most online estate agents expect you to pay upfront, whether they end up selling your property or not. If you don’t like this idea, some agents offer a “No Sale, No Fee” option, but they often work out more expensive than paying up-front.

Deferred or pay later payment options are available that mean you can pay when your property sells or at the 10 or 12 month point. Be aware that these options usually involve entering into a credit agreement with a third party agency, so read the contract carefully.

Compare how the online agents conduct viewings

The default option with online estate agents is that you show potential buyers around your property. With the growing popularity of PurpleBricks – a hybrid agent that offers an online service but with local property experts to conduct viewings – other online estate agents are following suit by offering add-on options to conduct viewings. Speak to the agent to understand how many viewings are included in the additional price, who will conduct them and how it will work in practice.

Be wary of jargon

If you don’t understand what you’re paying for, make sure you ask the online estate agents for clarification. Most online agents have handy online web chat facilities or are open long hours so give them a call.

A classic example is “account management” versus “sales progression”. The first often refers to dealing with your listing and organising viewings whereas “sales progression” suggests the agent will play a more active and traditional estate agent role of chasing solicitors, contacting other estate agents in your chain and so on.

Compare length of contract and property marketing

If it isn’t clear on the website, don’t forget to ask for how long your property will be advertised for. Traditionally it’s 12 months but we have seen fixed fees only covering a six month marketing period after which time, if your home hasn’t sold, you will have to pay to extend advertising.

You should also ask to see the terms of engagement and ask if there is a contract the agent can either send you or that you can read online.

Negotiate and save more

Just because online agents are a cheaper way of selling your house than high street agents, it doesn’t mean they aren’t still making money along the way. For example, we were struck by the difference in charges for Environmental Performance Certificates (EPCs), as well as the number of times that online estate agents change their fixed prices during the year.

Negotiate with your agent. They won’t want to lose your business because you want a cheaper Energy Performance Certificate (EPC), and asking could save you money. Or else get quotes today and organise your own. You can find a local energy assessor to undertake an EPC for as little as £50. See our guide on EPCs for sellers.

What next?

Once you’ve chosen your online estate agent, check out our step by step guide to selling your house online. We’ve covered everything so you get the most out of your online estate agent.

One of the steps we advise everyone using an online agent is speaking to the best local estate agent operating in your area first. This will be important for comparing the online estate agent offering with what your best local agent can offer in terms of fees and service. They will also be able to advise on what price you should sell for. While an online agent can give you a valuation it is likely to be based on online data. Hybrid agents with local expertise may do a better job. But nothing beats getting the opinion of your local high street agents.

Our Estateagent4me tool is free and instantly allows you to find local agents and compare them in terms of how quickly they sell homes like yours, how often they achieve asking price and fees.