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HomeOwners Alliance Privacy Policy

This privacy policy sets out how The HomeOwners Alliance uses and protects any information that you give The HomeOwners Alliance when you use this website.

The HomeOwners Alliance is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy.

This website may contain links to other websites. This privacy policy applies to this website only and we are not responsible for the privacy practices of other websites. We recommend that you read the privacy policies of those other websites if you visit them.

The HomeOwners Alliance may change this privacy policy from time to time by updating this page. You should check this page regularly to ensure that you are happy with any changes.

What personal information do we collect?

We collect certain personally identifying data about you when you engage with certain areas of our site including when you:

  • Send us your comments and/ or feedback /leave comments on our website
  • Subscribe to our monthly newsletter
  • Input your details to access certain tools
  • Request quotes for services

That personal information could include:

  • Name
  • Email address
  • Telephone number
  • Address
  • Property details
  • Preferences and interests

You do not have to provide any information to us to use this website. However, certain sections of the site or services within the site may not be accessible if you choose not to share any information with us.

We may also collect information about your internet connection and website use, e.g.: the URL you came from, IP address, domain type, browser type, the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on and any search terms you entered on our website. If you take part in any promotions, competitions or give us feedback or complete any profile forms, we may collect additional information. For more information about how we process this information please see our cookies policy.

How is this information used?

This information is used to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Operate Estateagent4me, Instant Valuation tool, snagging survey quote and lease extension quote services and send you information you request
  • Send subscribers our newsletter and contact you with information about products and services that may interest you. This may be by telephone but will be predominantly by email. If at any time you do not wish to continue to receive newsletters or marketing emails then you can unsubscribe by clicking the unsubscribe link or emailing us at
  • If you subscribe to receive news alert push notifications from HomeOwners Alliance and later wish to unsubscribe, see how to unsubscribe from push notificationsFollow the instructions for all the devices you used to subscribe for news alert push notifications
  • Generate aggregate statistics about our site visitors and users of our services to improve the content of our web pages, products and services
  • Administer this site
  • Handle enquiries submitted to us by you
  • Verify your identity in specific instances (for example, in the event you are a competition winner)

How we use cookies

You can read our cookie policy for a list of cookies that may be set on your browser through your use of the site, and explanation of how you may control the cookies you encounter.

Data security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Sharing your personal information with third parties

Your personal data is only shared with carefully selected third parties in the following instances:

Who we share your data with and why

Instance Third party Lawful basis
Use of our free estateagent4me tool Estate agent partner Yopa or local FIA (Federation of Independent Agents) member Legitimate business interest – so that we can provide the tool for free, Yopa or a local Federation of Independent agents member may contact you by phone, email or post regarding their product and services that you may find useful. If you do not wish to be contacted by them, please email us at
Use of our free instant property valuation tool Estate agent partner Yopa Legitimate business interest – so that we can provide the tool for free, Yopa may contact you by phone, email or post regarding their product and services that you may find useful. If you do not wish to be contacted by them, please email us at
Use of our lease expert enquiry form Bonallack and Bishop Solicitors So that the solicitor at Bonallack and Bishop can get in touch with you in response to your enquiry form. They will contact you by phone or email and you will have given your preference.
Use of our snagging survey enquiry form New Build Inspections So that New Build Inspections can respond to your request for a quote.

Partner service providers

We work with partner service providers for a number of our services and quote comparison tools (e.g.: conveyancing, surveys, mortgages, removals, find a tradesman, find an architect, find a structural engineer, insurance, snagging survey, find a lease extension solicitor, find an independent financial advisor etc.).

When you register for these quotes or services via forms on the HomeOwners Alliance website, you are registering your details directly with our service provider in line with their privacy practices and terms and conditions. We clearly indicate when we are working with a partner for a particular service, you are provided with links to our partner’s privacy policy and terms and conditions and are made aware that by proceeding with quotes, you are accepting these terms. Please check these policies before you submit any personal data to these websites. We do not accept any responsibility or liability for these policies.

How long is your personal data retained?

We only retain your personal data for as long as necessary. The table below outlines how long data is retained, and depends on the reason the personal data is used for:

How long we hold your data for and why

Type of user Lawful basis for processing Retention
User of find a lease expert or a snagging surveyor To deliver the free helpline and quote as requested by the user. Personal data is deleted every year
User of estateagent4me, instant valuation, snagging survey, lease extension Legitimate business interest – To deliver quotes, valuations, relevant service information and to track valid leads Up to 1 year from date of registering for use of service
HomeOwners Alliance newsletter subscribers Legitimate business interest- To deliver newsletters to subscribers ‘Active subscribers’ for as long as newsletter subscription is retained and active
‘Unsubscribes’ and ‘bounced’ subscribers are immediately removed from distribution list and record deleted within 1 year of bounce or unsubscribe
‘inactive’ subscribers (no opens in a year) are removed within 3 years of inactivity
Website visitors who post a comment on our website Legitimate business interest – To prevent spam and to respond to your comment if necessary we collect your email address For as long as comment remains on the website
Website enquiries form ‘contact us’ Legitimate business interest – To process enquiry Data held on the website is automatically deleted within 3 months and any data held in email systems is deleted automatically within 12 months

Your rights regarding your personal data

You have the right to ask us not to process your personal data in specific circumstances, e.g. for marketing purposes.

You have the right to have your information updated and corrected if you believe it is inaccurate or erased in certain circumstances or place restrictions on the processing of your information in certain circumstances.

You have the right to be told how we use your information and obtain access to your information – see Subject Access Request below.

You can exercise your rights at any time by clicking the unsubscribe link within our newsletter emails or marketing emails, or by emailing or by writing to us at 2 Stephen St, Fitzrovia, London W1T 1AN.

Our site contains links to and from the websites of our partner service providers and advertisers. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites. You may need to contact our service providers directly to remove or update your details.

Subject Access Request

You have the right to obtain:

  • Confirmation that your data is being processed
  • Access to your personal data and
  • Other supplementary information – this largely corresponds to the information that is provided in this privacy policy

Time to respond:

  • Where we are the data controller, we must usually respond to your request within a month. Where we are the data processor of your personal information, we will direct you to the controller.
  • We do not hold data that is provided by you to our third-party service providers or produced on your behalf by these service providers

Contact Details

For any queries on this Privacy Policy or to submit a Subject Access Request, please email or write to HomeOwners Alliance at 2 Stephen St, Fitzrovia, London W1T 1AN.

HomeOwners Alliance Limited is registered in England & Wales, with company number 07861605

Updated March 2022

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