Conditional Selling: Do I have to use an estate agent’s mortgage adviser?

There's many reasons why it's better choosing your own mortgage broker and conveyancer than using those recommended by the estate agent when you're buying a house. But in some cases, buyers don't get a choice as the estate agent refuses to pass on offers if buyers don't use their partner services. This is known as conditional selling. We explain what to do if it happens to you.

Conditional Selling: Do I have to use an estate agent’s mortgage adviser?

KEY INFORMATION

Do I have to use an estate agent’s mortgage adviser? At a glance

  • No. You don’t have to use the estate agent mortgage adviser, recommended conveyancer or use any other in-house services. We recommend you shop around to get the best deal.
  • The suggestion your offer on a house can be held back until you have seen the estate agent’s mortgage adviser or used any other in-house service is illegal.
  • But sadly we often hear of cases where people are told by an estate agent they need to use their in-house broker to have their offer put forward or will be disadvantaged in some way if they don’t.
  • Paula Higgins, chief executive of HomeOwners Alliance, says, ‘Conditional selling has been around for years and we get regularly contacted by buyers who find themselves pressured to use in-house services or even find themselves not being allowed to view a property or make an offer.
  • At HomeOwners Alliance, we’re calling for a ban on estate agents offering services to buyers. Estate agents shouldn’t be able to make money out of the buyer and the seller in the same transaction.
  • Read on for what to do if this happens to you and jump to find out more about the campaign to end conditional selling and to have your say.

Disadvantages of using the estate agent’s mortgage adviser and solicitor

1. You might not get the best deal for you

Not all mortgage brokers are equal. For example, mortgage brokers Mortgage Advice Bureau search 100+ lenders to find the right deal for you but some brokers can only access mortgages from a limited panel of lenders. 

Also, some mortgage brokers charge fees for their services while others are fee-free. Some branches of Mortgage Advice Bureau may charge a fee for mortgage advice if you go direct. The fee is up to 1% but a typical fee is 0.3% of the amount borrowed. However, you can get fee-free advice from the expert advisers at Mortgage Advice Bureau by using this site, this form or phone number.

Need mortgage advice?

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The same goes for estate agent-recommended conveyancing solicitors.

Shop around to ensure the legal firm you choose has the expertise you need (for example experience of dealing with new builds), to check customer reviews and to ensure you get a good price.

Find the right conveyancing solicitor for you – compare quotes & ratings instantly

2. Using in-house services may work against you 

All solicitors must give you independent, impartial advice. But if your estate agent knows the conveyancing solicitor you use, they may be able to get information on what exactly is happening in your sale.

  • For example, if the person buying your house pulls out of the sale you’ll probably not want to tell the seller of the house you’re buying straight away, in the hope you can find another buyer quickly and keep the sale together.

But if you’re using the conveyancing solicitors attached to the seller’s agent keeping this information quiet could be tricky.

Compare conveyancing quotes from regulated and reviewed conveyancing solicitors that cover your area.

3. You don’t want to give too much away

No one is suggesting your need to be all cloak and dagger when it comes to your finances. Indeed, it’s important to be upfront and honest about what you can afford and what you’re willing to pay.

However, if the estate agent marketing a house for the seller (let’s remember who their paying client is!) persuades you to let their in-house mortgage adviser vet your finances, the agent will have a clear idea about what you can afford.

They may encourage the seller to push for a higher offer. Once the agent knows what you’re able to pay (rather than what you’re willing to pay), your negotiating position is completely undermined.

At the point of viewing houses a Mortgage In Principle should demonstrate you have the funds ready to draw down.

Arrange a Mortgage Agreement in Principle today with the fee-free service provided by Mortgage Advice Bureau mortgage brokers

You will be asked to give further evidence of source of funds for money laundering checks, but that comes later. And it shouldn’t involve showing your bank statements to the estate agent’s mortgage adviser. Our recent guide on Estate Agents and Proof of Funds explains more.

Get fee-free mortgage advice from the award-winning expert advisers at Mortgage Advice Bureau. Compare deals or speak to an adviser today.

Need mortgage advice?

Get fee-free mortgage advice from the award-winning expert advisers at Mortgage Advice Bureau.

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Will using the estate agent’s mortgage adviser get me preferential treatment?

  • It shouldn’t, but it might. We’ve heard reports of buyers being put to the front of the queue, or having their offer conveyed in the best light, or getting early viewings, all if they simply use the estate agent’s in-house services.
  • Particularly brazen agents may imply that you won’t be allowed to view certain properties or that your offer will not be passed on to the seller if you’re not willing to speak with the in-house financial adviser.
  • And in September 2023, the National Trading Standards Estate and Letting Agency Team (NTSELAT) accused some estate agents of hiding best offers from vendors if they won’t earn extra commission from the buyers. This discriminatory behaviour is illegal under The Estate Agents Act 1979.
  • In some cases estate agents try to get around the rules by adding clauses into their contracts whereby the seller will agree to refuse offers from ‘buyers which have not been financially qualified by us.’ Although, Head of the enforcement office James Munro said he thinks a judge would rule against the estate agent if a legal claim was made on this matter.

Campaign against conditional selling

At HomeOwners Alliance, we are proud to join FT Adviser’s campaign to protect buyers from estate agents’ conditional selling practices. As part of the campaign, it is calling for tougher enforcement action where conditional selling occurs, adding, ‘The 1979 Act needs teeth, and sharp ones, to end this even sharper practice.’

FT Adviser also notes that each time it has written about conditional selling, the incidents have been defended by estate agents as ‘isolated’ to individual firms. ‘But in reality, the practice appears to be endemic at large national estate agencies across the UK’.

At the HomeOwners Alliance, we fully support the campaign to end the unfair practice of conditional selling.

Paula Higgins, CEO of HomeOwners Alliance, said:

‘Our research shows that one in four buyers and sellers feel pressured into using estate agents’ in-house services – often being told they’ll lose the property if they don’t comply.

‘This isn’t just unethical, it’s a clear conflict of interest that undermines consumer choice and inflates costs.’

“First-time buyers can be more susceptible to conditional selling as it is their first time going through the buying process. But don’t be intimidated.

“Go in prepared: have your mortgage agreement in principle, your conveyancer’s details, and even your independent broker’s details ready when you make an offer.

“If the agent insists you meet their adviser, you may have to play along – but make it clear who you intend to use, and don’t reveal your full financial position, as this can weaken your negotiating hand.”

At HomeOwners Alliance, we believe estate agents should be banned from offering services to buyers. As it stands, an estate agent can make money from the person selling a house – and the person buying it.

But we think estate agents should work in the same way as conveyancers who can’t act on both sides of the transaction.

Paula also raised the issue of conditional selling at her appearance at the Levelling Up, Housing and Communities Committee review of the home buying and selling process.

https://www.bristol.gov.uk

Have you been a victim of conditional selling?

Then let us know. Email us with what happened to you at hello@hoa.org.uk or tell us in the comments below….

Get fee-free mortgage advice from the award-winning expert advisers at Mortgage Advice Bureau.

Need mortgage advice?

Get fee-free mortgage advice from the award-winning expert advisers at Mortgage Advice Bureau.

Get mortgage advice now

What can I do if I feel pressured to use the estate agent’s mortgage adviser?

Unfortunately, it’s a common problem. The Financial Conduct Authority was so concerned about the way estate agents have been offering mortgage brokers to consumers that they launched an investigation. In the FCA’s 2019 Mortgage Market Study Final Report, it highlighted that nearly a quarter of buyers chose an estate agent’s mortgage adviser because it was recommended to them by an estate agent, and of those one in four felt they had to do so.

But you don’t have to. Here are some ways to help you push back: 

1 Get a Mortgage in Principle

Before you start house-hunting, get a mortgage agreement in principle. The easiest way to get one is by speaking to the expert advisers at Mortgage Advice Bureau. When they see you’re on the ball and they are one step closer to securing the sale (and their fee) you’d hope they wouldn’t persist in asking you to meet their in-house service providers.

If this doesn’t work, ask your mortgage broker for help. They should be experienced in these matters and will hopefully make the estate agent’s mortgage adviser back off.

2 Know your rights

Make it clear that you know the law and your rights. The Estate Agents Act 1979, states agents “must not discriminate against potential buyers because they don’t want, or might refuse, to take services from you or a connected person.” 

Many agents are also obliged to follow The Property Ombudsman guidance: “Be aware that you are under no obligation to use any associated services offered by the agent.”

You can tell the agent that if they persist with the pressure or allude to preferential treatment for using their services, then you will report them to the National Trading Standards estate agent enforcement team via Citizen’s Advice. However, this will put your purchase at risk as it’s extremely likely they’ll not want to further engage with you. See our guide for full details on Estate agents’ legal obligations to buyers.

3. Keep records

If you feel pressured to use specific services, document all communications with the estate agent including saving emails, texts, and make notes of conversations.

4. Make a formal complaint

5. Contact the seller

  • If you think the estate agent is discriminating against you because you’re not using their in-house services it could be worth letting the seller know.
  • Contact them directly by putting your offer in writing through the door of the property for sale and addressing it to the seller private and confidential.
  • Sellers want to feel confident that their agent is marketing their property far and wide, not restricting the number of viewings they get. If they find the agent is not acting in their best interests they’re not likely to be happy.

6. Beware of playing along

You might think playing along might help you bag your dream house but think twice before doing this.

In any case, we encourage everyone who has been in this position to make a report to the National Trading Standards Estate and Letting Agency team. Trading standards and the property industry recognise that this is standard practice in some estate agent offices but don’t have the evidence to enforce this law.

Have you experienced pressure from estate agents to use their services? Tell us more in the comments below

Top tips on finding an estate agent: video

https://www.bristol.gov.uk

Frequently Asked Questions

Do you need a mortgage broker when you buy a house?

While you don’t need a mortgage broker to buy a house, they can save you time and stress and do the hard work of finding the right mortgage for you. They can be particularly helpful if your circumstances are less straight forward, such as if you are self-employed or haven’t been with your employer for long. Get fee-free mortgage advice from the award-winning expert advisers at Mortgage Advice Bureau.

Mortgage broker vs bank?

Going to a lender means you’re restricting yourself to one particular lender and the products they offer. Whereas going to a mortgage broker such as Mortgage Advice Bureau, which has access to deals available from over 100 lenders, means you may get access to a much wider range of deals, potentially at better rates too. Mortgage Advice Bureau search over 100 lenders so you don’t have to.

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HomeOwners Alliance Ltd is registered in England, company number 07861605. Information provided on HomeOwners Alliance is not intended as a recommendation or financial advice.

HomeOwners Alliance Ltd is an Introducer Appointed Representative of Mortgage Advice Bureau (Derby) Limited which is authorised and regulated by the Financial Conduct Authority.

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