How to decide where to live

Before you look for a property, you need to decide on the area. It could be the most important decision you make: get it wrong and you will either be unhappy with where you live, or face the costs of moving again

Make sure you check out our House Price Watch report so you know what’s happening to house prices in different areas to see if now is a good time to buy a house.

Why is looking for a new area difficult?

Whether you are buying your first home or buying a second home, deciding where to buy can be difficult. It can take time to get to know an area well enough to know whether this is the right place for you to buy.

The UK housing market is highly localised, and only by thoroughly researching individual areas and streets can you ensure you don’t make a mistake, and confidently make the snap decision needed to put in a bid quickly if lots of people are interested in your chosen property.

Choose an area you can afford

First of all, you need to choose an area where you can afford to buy the sort of property you want to live in. Decide roughly how much you want to spend (see How much can I afford?).  If you’ll need a mortgage, then it’s also a good idea to work out how much you can afford to borrow. Then look on property websites to see what you can get within your budget in different areas.

What areas are in your budget?

To state the obvious, city centres tend to be more expensive than the countryside; the South tends to be more expensive than the North; and London is more expensive than pretty much anywhere else – more than three times as expensive as the North East of England or Northern Ireland.

Here are February 2025 regional figures for UK from the Land Registry. For more detail, see our guide to the cheapest places to buy in the UK.

Area	Average price (£)
North East	£161,000
Northern Ireland	£183,000
Scotland	£185,000
Yorkshire & Humber	£206,000
Wales	£207,000
North West	£212,000
East Midlands	£241,000
West Midlands	£247,000
South West	£308,000
East of England	£339,000
South East	£385,000
London	£556,000

But even within areas prices vary hugely. One village might be more expensive than that on the other side of the valley. One borough might be much cheaper than another. One end of a street can even be cheaper than another.

Finding the best area for first time buyers in London

Finding the best area in London to buy your first home is key. Here are the steps to take:

• Take the time to see what suits you. Look at where you travel to for work but also for family and friends. This will help you see which areas of London are more likely to suit you as a first time buyer. It may be these areas are further out but that the journeys you need to make are straightforward.
• Be open to new areas: Consider areas of London that you may not be particularly familiar with if they suit your requirements. As a first time buyer, don’t get fixated on one particular area.
• Popular up-and-coming areas especially on the fringe of better areas are worth checking out for first time buyers as they may represent better value for money.
• One tip for first time buyers is to follow retailer openings such as Pizza Express, Gails – even estate agents Foxtons!
• Be realistic: Any area in London will have some disadvantages. It’s always a balance.

Decide what type of property you want

Would you like a period property or a new build?  If you are looking at characterful areas, you may want to consider what’s involved with buying in a conservation area or buying a listed building.

• What is the minimum number of bedrooms you would consider?
• Do you want your own front door, or are you happy with a conversion flat?

There will naturally be trade-offs – you might be able to afford a flat in a more popular area, but a whole house in cheaper area.

Once you’ve decided on your budget and the type of property you want, then spend your evenings cruising property websites to find out what possible areas have the sort of properties you want at a price you can afford.

For more advice, see our guide on how to find the perfect property.

Choosing an area: what are your main priorities

There are a number of things to consider when you are choosing an area you would like to live in:

• Do you want to be in a happening place, with lots of life? Or do you want somewhere with more green spaces and a calmer atmosphere.
• Is being able to walk to the shops important, or are you happy to get in a car to get a pint of milk?
• What are the local shops and services like.  Things like a grocery store, doctors, pub/ restaurant, post-office. Make sure these suit your needs.
• How long will it take to get to work? How close do you want to be to your parents, family, and friends?
• Are there community facilities? Sports teams, playing fields/ park, social clubs & classes, a gym.
• Check out the crime rates, schools, transport links and council tax rates.

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What are the employment opportunities?

If you are already employed, where will you work? What happens if you decide to leave your current job, or if something happens to your company? Ensure you leave room for career flexibility. Don’t move to a one-industry town. Ambitious people may require access to larger centres of employment and job markets.

If you are moving from the city to the countryside, consider that you may want to adapt your work-life balance or spend more time with your kids, all of which might require employment opportunities closer to home.

Spend time in the area

Spend days wandering the area you are interested in. You will probably spend years there – it is really worth investing time to make sure you are happy where you end up.

• Visit the parks, the pubs and shops
• Can you feel yourself living there?
• What does the local paper tell you?
• How old or young, affluent or poor is the area?
• Are there lots of kids running around? Do you like that?
• Where is the farmer’s manure or silage pit located? Is it going to stink out your garden?
• Make sure you try out the local transport to see what it is like in real life, rather than relying on the estate agent saying it is wonderful.

If you are unsure, rent first

It is better to rent somewhere in a village and find you can’t stand village life, than buying and selling in distress a couple of years later.

Take the long term view

Unless you plan to move again in a couple of years, take the long term view. Don’t move somewhere you will grow out of in a couple of years: move somewhere you will grow into.

Those in the first half of their careers will hopefully earn more money each year, enabling you to grow into areas (and take on properties) that at first seem expensive. But do be realistic about your future earnings!

Do worry about the long term value of your house. For many people it is their biggest asset, outstripping their pension.

Cheap areas surrounded by expensive areas are likely to gentrify. Unless there is a particularly powerful reason they are cheap, such as bad housing, motorways, chemical plants or post-industrial wastelands.

Fashionable areas that everyone is talking about may well have topped out, and have lower growth.

A good value area, with good properties and decent transport connections, is a good bet because local house prices can take years to catch up with transport improvements.

If a new transport connection has been announced to be opened some years in the future, property prices nearby are likely to rise above average until the transport connection starts operating. On the downside, big building works might cause disruption for some time or cause problems if you decide to sell.

It’s a good idea to get a Mortgage Agreement in Principle before you start looking a properties

Do you have children – or are planning to have them?

Then you will need to make sure you are moving somewhere child-friendly.

Good schools are vital – Ofsted’s website will tell you what they are like.

Local councils will generally tell you the precise catchment areas of their schools in recent years – vital to know if you want to make sure your children get into it.

Living where lots of other families already live is a good bet, and will ensure lots of facilities for families such as parks and play areas.

Know the exact streets you want to live in

Once you have chosen a rough area, drill down – life can vary dramatically street by street, or village by village. Get chatting to the estate agents – they usually have really good insider information about the local variations.

If you are moving to a city:

• One side of a suburb can be very different from another one.
• Five minutes walk to the bus stop doesn’t feel that different from 15 minutes the first time you walk it, but it does when you do the journey twice every workday.
• Living next door to a pub will be a very different experience from living a street away.
• One side of a street could be in the catchment area of a school, and the other outside it.
• In London, council tax can vary dramatically from one side of the street to the other.

If you are looking to buy in the countryside:

• How does this village measure up to another nearby?
• Is there any public transport?
• How far are the good schools – are you prepared to drive that twice a day?
• And how long would it take you to get to work?
• Are you near a train station?
• Are you a gym fiend – if so, is there a gym nearby, or will you buy equipment?

For helpful advice through all the key stages of buying your home see our step-by-step guide to buying.

Finding a holiday home – what to consider

If you’re buying a holiday home just for yourself, go where you love – but think long-term. Will you still want to visit in ten years? Are there better-value alternatives nearby? For example, according to the Office for National Statistics, a home in Cornwall averages £290,000 compared to £199,00 in Gwynedd, which has equally beautiful beaches.

For holiday lets, focus on potential for earnings, usually driven by areas with highest demand. Does the area have year-round appeal? Good transport links? Is there parking? How much competition will you face? Also, check local restrictions. Some councils are tightening rules on second homes and holiday lets. You may need planning permission or face higher council tax bills.

Viewing property checklist

Once you’ve scoped out the area and decided where you want to live, you’ll want to start viewing properties. It might seem obvious, but we often hear of people being swept away in the moment and uncovering problems when they’ve invested in a survey, or even after they’ve moved in. So having a checklist of things to look for when viewing a property can help you remember. Our Viewing Property Checklist gives you everything you need to watch out for. Or check out our top 10 things in your video below.

Video: Questions to ask when viewing a house

10 Things To Look For When Viewing A House | Property Viewing Checklist