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Compare Online Estate Agents

Thinking of using an online agent but not sure which one is best for you?

Our tool for comparing online estate agents lets you compare on price, tells you what is and isn’t included in their packages, gives our verdict and customer rating all to help you decide the right online estate agent for you.

 

Estate Agent
Basic Package Price
Sale Price Achieved ?
Our Verdict TrustPilot User Rating
Portals
Housesimple

Basic Package Price

£595
incl. VAT
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

7.4
Read Reviews

Portals

Rightmove Zoopla Prime Location
Sell My Home

Basic Package Price

£695
incl. VAT
More details

Sale Price Achieved

97%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.8
Read Reviews

Portals

Rightmove Zoopla Prime Location
Hatched

Basic Package Price

£495
incl. VAT
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

8.1
Read Reviews

Portals

Rightmove Zoopla Prime Location
eSale

Basic Package Price

£495
incl. VAT
More details

Sale Price Achieved

95%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.8
Read Reviews

Portals

Rightmove Zoopla Prime Location
Emoov

Basic Package Price

£795
incl. VAT
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.5
Read Reviews

Portals

Rightmove Zoopla Prime Location
easyProperty

Basic Package Price

£825
incl. VAT
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

8.2
Read Reviews

Portals

Rightmove Zoopla Prime Location
Purple Bricks

Basic Package Price

£849
incl. VAT
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.4
Read Reviews

Portals

Rightmove Zoopla Prime Location
Tepilo

Basic Package Price

£645
incl. VAT
More details

Sale Price Achieved

96%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

7.9
Read Reviews

Portals

Rightmove Zoopla Prime Location
YOPA

Basic Package Price

£780
incl. VAT
More details

Sale Price Achieved

98%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.5
Read Reviews

Portals

Rightmove Zoopla Prime Location
Settled

Basic Package Price

£499
incl. VAT
More details

Sale Price Achieved

97%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.6
Read Reviews

Portals

Rightmove Zoopla Prime Location
Griffin Residential

Basic Package Price

£225
incl. VAT
More details

Sale Price Achieved

N/A

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

8.8
Read Reviews

Portals

Rightmove Zoopla Prime Location
Doorstep Agent

Basic Package Price

£99
incl. VAT
More details

Sale Price Achieved

97%

HOA Verdict

HOA Verdict
Our verdict

Trust Pilot Rating

9.5
Read Reviews

Portals

Rightmove Zoopla Prime Location
HOA Verdict

The HOA Verdict is based on our own view of an agents’ offering and service and can not be influenced. Estate Agents pay to feature on this page. This helps us maintain the page and deliver other free unbiased advice for home sellers. Prices, packages and reviews listed are updated regularly but please check sites for very latest information and speak to the agent to ensure they will deliver what you want.

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Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Pay Upfront
£595 incl. VAT
Photos & Floorplans:
Conduct Viewings:

+£35 per view or +£295 for hosted viewings pack
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

£495 if you use Housesimple Conveyancing and their mortgage brokers, £545 if you use one or the other or £595 if you don't use either service. This fee is payable on completion or after 12 months. Fee is paid upfront after 7 day trial period and payable whether or not property is sold.

Package Name: Pay Later
£695 incl. VAT
Photos & Floorplans:
Conduct Viewings:

+£35 per view or +£295 for hosted viewings pack
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

£595 if you use HouseSimple Conveyancing and their mortgage brokers, £645 if you use one or the other or £695 if you don't use either service. This fee is payable on completion or after 12 months. Fee is payable 6 months after sale is listed and 7 day free trial complete. Payable regardless of property being sold.

Package Name: No Sale No Fee
£995 incl. VAT
Photos & Floorplans:
Conduct Viewings:

+£35 per view or +£295 for hosted viewings pack
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

£995 if you use HouseSimple Conveyancing and their mortgage brokers, £1245 if you use one or the other or £1495 if you don't use either service. Fee is only payable if property is sold and is due on completion of the sale.

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Pay Now
£695 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:

+£50
EPC: £90
incl. VAT

Optional Extras:

Add a Virtual Tour for £100, colour brochures for £100, premium listings on Rightmove or Zoopla for £75 each or buy the marketing bundle for all of the above plus a For Sale board for £300.

Package Name: Pay Later
£1499 incl. VAT
£0 upfront + £1499 on completion
Photos & Floorplans:
Conduct Viewings:
For Sale Board:

+£50
EPC: £90
incl. VAT

Optional Extras:

Includes everything in the Essential package + an expert negotiator and sales progression services.

Add a Virtual Tour for £100, colour brochures for £100, premium listings on Rightmove or Zoopla for £75 each or buy the marketing bundle for all of the above plus a For Sale board for £300.

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Standard
£495 incl. VAT
Pay upfront
Photos & Floorplans:
Conduct Viewings:

+£149
For Sale Board:
EPC: £85
incl. VAT

Optional Extras:

360x360 Virtual Reality Tour (+£79)
Hosted Online Smart Viewings (+£149)
Social & Digital Marketing Pack (+149)

Package Name: Enhanced
£895 incl. VAT
Pay later
Photos & Floorplans:
Conduct Viewings:

+£149
For Sale Board:
EPC: £85
incl. VAT

Optional Extras:

Includes:
360x360 Virtual Reality Tour
Hosted Online Smart Viewings
Social & Digital Marketing Pack

Package Name: Traditional
£1695 incl. VAT
Paid on completion - no sale, no fee
Photos & Floorplans:
Conduct Viewings:

+£149
For Sale Board:
EPC: £85
incl. VAT

Optional Extras:

360x360 Virtual Reality Tour (+£79)
Hosted Online Smart Viewings (+£149)
Social & Digital Marketing Pack (+149)

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Pay Now
£495 incl. VAT
Photos & Floorplans:
Conduct Viewings:

+45 for individual viewings or £75/hour for block booked viewings
For Sale Board:
EPC: £60
incl. VAT

Optional Extras:

Package provides 12 months marketing. Includes sales progression through to completion. Premium listing on the property portals can be purchased for an additional £95

Package Name: Pay Later
£995 incl. VAT
on completion
Photos & Floorplans:
Conduct Viewings:

+45 for individual viewings or £75/hour for block booked viewings
For Sale Board:
EPC: £60
incl. VAT

Optional Extras:

Package provides 12 months marketing. Includes sales progression through to completion. Premium listing on the property portals can be purchased for an additional £95

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Pay Now
£795 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £70
incl. VAT

Optional Extras:

Price includes sales progression to completion, offer negotiation, buyer qualification. Premium Listing can be added for £120

Package Name: Pay Later
£795 incl. VAT
On Completion
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £70
incl. VAT

Optional Extras:

Price includes sales progression to completion, offer negotiation, buyer qualification. Premium Listing can be added for £120

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Standard
£825 incl. VAT
Pay on completion
Photos & Floorplans:
Conduct Viewings:

Plus £420 for 10 hosted viewings
For Sale Board:
EPC: £70
incl. VAT

Optional Extras:

Price also includes sales progression (easyproperty will pass on offers, along with advice). You can add on 10 hosted viewings at £420, but then it may be better to look at Premium package which includes unlimited viewings

Package Name: Premium
£1500 incl. VAT
Pay on completion
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £70
incl. VAT

Optional Extras:

Price includes premium listing on Rightmove and Zoopla for whole 10 month advertising period, sales progression, unlimited viewings and 30 sales brochures.

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Fixed Fee
£849 incl. VAT
Or £1199 for some London postcodes
Photos & Floorplans:
Conduct Viewings:

+£125
For Sale Board:
EPC: £84
incl. VAT

Optional Extras:

Price includes a post sales team which helps through to
completion

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Essential
£645 incl. VAT
Photos & Floorplans:

+£250
Conduct Viewings:

£360
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

The essential package is for 6 months of marketing on Rightmove, Zoopla and Primelocation.

It's aimed at people already in possession of floorplans and photographs. If you want to add on photos it's an extra £150 and for floorplans an extra £100. If you haven't got these take a look at the other packages

Unlimited viewings are an extra £360 and virtual tours (available if you are adding on photography only) is £90

Package Name: Classic
£895 incl. VAT
Photos & Floorplans:
Conduct Viewings:

+£360
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

The Classic package is for 6 months of marketing on Rightmove, Zoopla and Primelocation.

Rightmove and Zoopla premium listings can be added for £125 each

Unlimited viewings are an extra £360 and virtual tours are an extra £90

Package Name: Premium
£1295 incl. VAT
Photos & Floorplans:
Conduct Viewings:

+£360
For Sale Board:
EPC: £90
incl. VAT

Optional Extras:

The Premium package includes premium listings on Rightmove and Zoopla.

This package includes the "Sarah Beeny Accelerator package" which is a featured property listing with Rightmove for the period of one month. Your property will also feature in their "weekly buyer email as well as on their social media channels".

Unlimited viewings are still not included, so add £360 to what is already a quite expensive package. Virtual tours are + £90

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Fixed Fee
£780 incl. VAT
(£1,140 for some London postcodes)
Photos & Floorplans:
Conduct Viewings:

+£150 (+£250 for some London postcodes)
For Sale Board:
EPC: £75
incl. VAT

Optional Extras:

Listed on Rightmove, Zoopla and PrimeLocation, as well as other websites and media outlets.

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Pay Now
£499 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £69
incl. VAT

Optional Extras:

Provides advertising on property portals for 12 months. Also includes a feedback tool to get feedback from each viewing

Package Name: Pay Later
£599 incl. VAT
£0 upfront, £599 when you sell or at 3 months
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £69
incl. VAT

Optional Extras:

Provides advertising on property portals for 12 months. Includes a feedback tool to get feedback from each viewing.

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: Gold
£225 incl. VAT
Photos & Floorplans:

+£180
Conduct Viewings:
For Sale Board:

+£50
EPC: £75
incl. VAT

Optional Extras:

Writing up your property particulars +£90
Sales progression management +£125
Virtual Tour + £90

Package Name: Platinum
£525 incl. VAT
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £
incl. VAT

Optional Extras:

Writing up your property particulars included
Sales progression management included
Virtual Tour + £90

Package Name: Gold+
£595 incl. VAT
Paid on completion
Photos & Floorplans:

+£180
Conduct Viewings:
For Sale Board:

+£50
EPC: £75
incl. VAT

Optional Extras:

Writing up your property particulars +£90
Sales progression management +£125
Virtual Tour + £90

Package Name: Platinum+
£820 incl. VAT
£225 upfront and £595 on completion
Photos & Floorplans:
Conduct Viewings:
For Sale Board:
EPC: £
incl. VAT

Optional Extras:

Writing up your property particulars included
Sales progression management included
Virtual Tour + £90

Packages on Offer Photos & Floorplans Conduct Viewings For Sale Board EPC Optional Extras
Package Name: 99
£99 incl. VAT
Paid upfront
Photos & Floorplans:
Conduct Viewings:

+£66 per viewing
For Sale Board:

+£60
EPC: £72
incl. VAT

Optional Extras:

Writing up your property particulars +£30
Virtual 3D tour + £162 for whole property
Unlimited premium listing on Zoopla or Rightmove for whole Length of sale +£84

Package Name: £199
£199 incl. VAT
Pay upfront
Photos & Floorplans:
Conduct Viewings:

+£66 per viewing
For Sale Board:

+£60
EPC: £72
incl. VAT

Optional Extras:

Writing up your property particulars included
Virtual 3D tour + £162 for whole property
Unlimited premium listing on Zoopla or Rightmove for whole Length of sale +£84

Advice for Selecting an Online Agent

Choosing your package

Unlike high street agents there is a much greater range of choice in the service you will receive from online agents. You will usually be offered a low initial price, but will have a long list of optional extras to choose from. So start by deciding what is important to you.

  • Unable to conduct viewings?  Increasingly, online agents are recruiting a local network of “property experts” so they can offer this traditional estate agent service, but it usually comes at a price
  • Cash flow problems? Most agents offer packages that allow you to split the cost or pay at the end when your house is sold
  • Online agents are also up to date with the latest tech and some offer virtual tours as an addition to their packages

Expect the essentials

  • Our comparison tool gives examples of the services on offer. A few agents listed give a completely hands-off service. You’ll want to decide whether you’re willing to do everything from photos to floorplans yourself. More commonly, home sellers choose a basic package that includes the essentials: floorplans, photos and a listing on Rightmove and Zoopla.

Jargon alert!

  • If you don’t understand what you’re paying for, then do ask what it means. Most online agents have handy online web chat facilities or are open long hours so give them a call
  • A classic example is “account management” versus “sales progression”. The first often refers to dealing with your listing and organising viewings whereas “sales progression” seems to mean the agent will play a more active and traditional estate agent role of chasing solicitors, contacting other estate agents in your chain and so on. If you don’t value that “middle man” function, don’t pay extra for it

Length of marketing and contract?

  • For most online agents you are in no contractual agreement and you can advertise through them for as long as you wish or until your property sells, while others only market your property for a limited time and charge you more to extend. So you’ll want to check contracts and marketing period before you appoint an agent.

If you are bound into a contract, read it thoroughly, or join us and we can look it over for you

Negotiate and save more!

  • Just because online agents are a cheaper way of selling your house than high street agents, it doesn’t mean they aren’t still making money along the way. For example, we were struck by the difference in charges for Environmental Performance Certificates (EPCs) and the number of times across a year agents change their prices
  • Negotiate with your agent. They won’t want to lose your business because you want a cheaper Energy Performance Certificate (EPC), and asking could save you money. Or else get quotes today and organise your own. You can find a local energy assessor to undertake an EPC for as little as £50. See our guide on EPCs for sellers.

Compare EPC Quotes now – there is usually a cheaper option

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