August 11, 2026

Location may be the buzzword when it comes to house-hunting, yet looking just one postcode over could cut the cost of your purchase by up to 47%.
This is according to new research from Lloyds which shows that going just a short distance beyond the most sought-after areas can reveal far more affordable options for buyers.
The lender found that compared to properties in the priciest postcode in each region, homes in neighbouring postcodes that share its’ border are, on average, 28% cheaper.
In several parts of the country, the savings are even greater – reaching as much as 47% – suggesting buyers could make some significant savings by buying next door.
The biggest postcode price gap is in the North East of England, the study found, where buyers could save almost half the cost of a home by looking just a little further afield.
Analysis by the lender reveals the average house price in the most expensive postcode, NE26 – which covers the seaside town of Whitley Bay – is £304,022. Properties here often command a premium.

Yet if you head just across the postcode boundary to NE24 – which includes the industrial port town of Blyth – the average price tag is £162,075.

That’s a saving of 47%, or £141,947, which clearly highlights how widening your search by just one postcode could significantly increase your buying power.
The North East isn’t the only place where buyers could make big savings by looking one postcode over.
| Region | Postcode | Areas | Av Price | £ saving | % saving |
| Eastern England | AL5 | Harpenden, Kingsbourne Green | £587,884 | ||
| LU1 | South Luton and surrounding areas | £351,742 | £236,142 | 40% | |
| East Midlands | NN12 | Towcester and surrounding areas | £360,453 | ||
| NN11 | Daventry and surrounding areas | £300,112 | £60,341 | 17% | |
| Greater London | NW3 | Hampstead, Belsize Park and surrounding areas | £778,767 | ||
| NW2 | Cricklewood, Dollis Hill and surrounding areas | £546,348 | £232,419 | 30% | |
| North East | NE26 | Whitley Bay, Seaton Sluice | £304,022 | ||
| NE24 | Blyth and surrounding areas | £162,075 | £141,947 | 47% | |
| Northern Ireland | BT4 | East Belfast (Sydenham, Belmont, Stormont) | £278,143 | ||
| BT16 | Dundonald and surrounding areas | £247,068 | £31,075 | 11% | |
| North West | WA14 | Altrincham, Bowdon and surrounding areas | £403,621 | ||
| M31 | Carrington, Partington | £280,616 | £123,005 | 30% | |
| Scotland | EH3 | Central Edinburgh, including the West End | £374,650 | ||
| EH11 | Gorgie, Stenhouse and surrounding areas | £299,315 | £75,335 | 20% | |
| South East | KT6 | Surbiton, Tolworth | £625,840 | ||
| KT9 | Chessington, Hook | £453,441 | £172,399 | 28% | |
| South West | BS8 | Clifton, Hotwells and surrounding areas | £510,864 | ||
| BS20 | Portishead, Pill | £385,281 | £125,583 | 25% | |
| Wales | CF64 | Penarth, Dinas Powys, Sully | £342,753 | ||
| CF63 | Barry (including Cadoxton and Barry Docks) | £260,234 | £82,519 | 24% | |
| West Midlands | CV32 | Leamington Spa (north) and surrounding areas | £392,988 | ||
| CV35 | Wellesbourne, Kineton and surrounding areas | £343,030 | £49,958 | 13% | |
| Yorkshire and The Humber | YO23 | York South Bank and surrounding areas | £378,295 | ||
| YO8 | Selby and surrounding areas | £243,001 | £135,294 | 36% |
While neighbouring postcodes won’t always be directly comparable, this research clearly demonstrates that it can be a wise move to broaden the search beyond the ‘must-have’ locations. Doing so may open up a wider choice of homes within budget.
This can be especially helpful if you’re a first time buyer struggling to save a deposit while paying high rent.
Buying one postcode over could reduce the cost of your new home. A lower purchase price could mean:
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Extending your house-hunt to neighbouring areas could not only make buying a home more affordable, but also allows you to stay close to the transport links, jobs and amenities that attracted you to the location in the first place.
Be diligent about doing your homework before making any decision – and putting in an offer – as a lower price doesn’t always mean better value.
It’s key to spend time researching the area to make sure it suits your needs.
Remember that neighbouring postcodes can have very different housing stock, communities and long-term appeal.
You need to make sure both the location – and the property – is right for you.
Get fee-free mortgage advice from the award-winning expert advisers at Mortgage Advice Bureau.
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