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Choose an estate agent: based on what matters, not just sales patter

We're launching a new tool to help our 3 million visitors choose an estate agent - based on the criteria that matters when selling your home.

Choose an estate agent

Choose an estate agent with estateagent4me

One of the main reasons people contact the HOA is because they are having problems with their estate agent. Selling your home is a huge decision, both financially and personally. The entire process can be extremely stressful and your choice of estate agent is often a crucial factor in defining what kind of experience you will have.

Most homeowners start their search for an estate agent by looking at the “For Sale” boards dotted around their local area, speaking to friends, or popping into their local high street branch. In making their final decision, people then often fall into two camps: they will either be of the view that all agents are the same so opt for the cheapest one, or pay over the odds, wooed by the offer of a high sale price.  

The HomeOwners Alliance wants to help people find the right agent for them based on the things that matter – rather than “For Sale” boards and sales patter. 

The estateagent4me tool, now available through the HomeOwners Alliance, lets sellers find local agents and rank them according to: 

how likely they are to sell your home – based on the percentage of properties that the agent has sold, compared to the total number of properties listed with an agent 

the speed at which they are likely to sell it – based on the average time it takes for a property to go from estate agent instruction to Sold Subject to Contract  

– how close they get to asking price –  based on what percentage of the asking price is achieved on average. 


how much they charge

estateagent4me is free to use and allows homeowners to view all this impartial information on estate agent performance instantly. The data is pulled on a daily basis from over 18,000 estate agents across thousands of different websites to provide accurate comparison data. 

Homeowners also have the option of getting the ball rolling there and then, with the opportunity to contact the agents directly. Using estateagent4me they can ask their preferred agents to get in touch, taking the hassle out of phoning around.  

Paula Higgins, CEO of HomeOwners Alliance says, 

“We’re really excited to be able to give homeowners using our site the ability to select an agent based on independent data about their local performance. Whether it’s getting the highest asking price, selling quickest or how much they pay in fees that matters most, homesellers can take an informed decision. 

 Sadly, one of the main reasons homeowners get in touch with us is because they get into problems with their estate agent. We hope this tool will get homeowners asking the right questions from the start. Our free guide, exclusive for users, advises how to then appoint and work with an estate agent for a stress-free sale. 

We also know that estate agents are a critical part of the homeselling process. We’re pleased we’re able to showcase the best ones. And in a way that allows people to properly research agents outside of office hours and from the comfort of their own sofa.”

Choose an estate agent with estateagent4me today >

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