Find your best local estate agent Start here
April 28, 2017
4 minute read
Data released by EstateAgent4Me has shown that appointing the right estate agent can net those selling their home up to £36,000 above their original asking price.
The UK’s best-performing agent, Roy Brooks of East Dulwich, has achieved an average sale almost 6% above asking price over the past six months, netting clients £36,064 on average. Other successful agents have bagged their customers bonuses of over £20,000 compared to their original estimates, showing the value of thoroughly researching and appointing the right seller for your home.
At the other end of the spectrum, however, some agents are having to settle for prices which are dramatically lower than clients expected. Many estate agents who operate in prime Central London areas have had to agree sales at around 10% lower than their original asking price – meaning reductions, in some cases, of more than £700,000.
The findings were compiled using data from EstateAgent4Me, a unique online tool from HomeOwners Alliance which allows homesellers and buyers to check the vital statistics of estate agents in their area. By searching using their postcode, prospective sellers and buyers can investigate local agents’ success rates, sale speeds and how likely an agent is to achieve or exceed their asking prices.
The five best performing agents in the country (in terms of added value for clients) all hailed from London and the surrounding South East, where property prices have remained buoyant over recent months:
| Estate Agent | Location | Average selling price | Average % of asking price | Average value added |
| Roy Brooks | East Dulwich, London | £657,855 | 105.80% | £36,064 |
| Wilson Heal | Amersham, Buckinghamshire | £695,000 | 104.30% | £28,653 |
| Cockburn | Mottingham, London | £329,750 | 109.40% | £28,280 |
| Christopher Edwards | Pinner, London | £358,452 | 107.90% | £26,279 |
| Simmons & Sons | Basingstoke | £383,746 | 106.90% | £24,856 |
However, there are agents in all areas of the country which regularly exceed their asking prices and earn their clients thousands. In Bristol, top-rated agents netted homesellers over £12,000 more than their asking price, while in Birmingham the best performers raked in an extra £5,700. (See below for the top-performing agents in major cities across England)
Paula Higgins, Chief Executive of the HomeOwners Alliance, said:
“We all know that choosing the right estate agent can have a big impact on the success of a home sale, but few would have predicted the financial difference it can make. An extra £36,000 may well be the difference between securing your dream home or having to make do with your second choice. Alternatively, it could pay your renovation bill once you’ve secured your move.
“When listing your home on the market it may be tempting to instruct the agent which gives you the highest valuation. However, by using the EstateAgent4Me tool, sellers can find out which agents are prone to over-valuing properties and which are successful in achieving or exceeding their asking price.”
The top-rated agents across England’s largest cities are as follows:
| Estate Agent | Location | Average selling price | Average % of asking price | Average value added |
| Wolfs | Harborne | £192,450 | 103.1% | £5,787 |
| Shakespeare’s | Hall Green | £230,000 | 101.2% | £2,727 |
| Evans | Kings Norton | £137,500 | 101.7% | £2,300 |
| Estate Agent | Location | Average selling price | Average % of asking price | Average value added |
| Andrews | Bristol | £250,000 | 105.2% | £12,357 |
| Elephant | Bishopston | £399,950 | 102.6% | £9,986 |
| Hollis Morgan | Clifton | £237,750 | 103.8% | £8,708 |
| Estate Agent | Location | Average selling price | Average % of asking price | Average value added |
| Loveitts | Coventry | £149,659 | 101.1% | £1,610 |
| Shortland Horne | Walsgrave Rd, Coventry | £150,000 | 100.9% | £1,365 |
| Whitegates | Coventry | £125,000 | 100.9% | £1,115 |
| Estate Agent | Location | Average selling price | Average % of asking price | Average value added |
| Preston Baker | Roundhay Rd, Leeds | £245,000 | 101.7% | £4,095 |
| William H Brown | Headingley | £159,714 | 100.7% | £1,120 |
| Linley & Simpson | Horsforth | £162,881 | 100.1% | £168 |
| Estate Agent | Location | Average selling price | Average % of asking price | Average value added |
| Venmore | Liverpool | £73,986 | 106.8% | £4,711 |
| Sutton Kersh | Cotton Street, Liverpool | £45,000 | 110.6% | £4,296 |
| Estate Agent | Location | Average selling price | Average % of asking price | Average value added |
| Harrisons | Urmston | £220,000 | 101.3% | £2,823 |
| Thornley Groves | Manchester | £166,119 | 101.3% | £2,103 |
| Springbok | Manchester | £108,250 | 102.45% | £2,587 |
| Estate Agent | Location | Average selling price | Average % of asking price | Average value added |
| Pattinson | Chillingham Rd, Newcastle | £109,967 | 103.5% | £3,733 |
| Bailey & Co | Jesmond | £239,409 | 100.9% | £2,360 |
Felicity Blair of Roy Brooks Estate Agents says: “It’s great when an independent body affirms that you are doing a good job, and this news from HOA is exceptionally rewarding. Thank you for providing a tool to help sellers identify agents that are most accurately determining values, as we believe this is key to a successful sale.”
Alec Jupp of Elephant Estate Agents says: “We are very pleased to be recognised as a top performing agent by the HomeOwners Alliance in what is a very competitive market place.”
Andrew Morgan of Hollis Morgan Estate Agents says: “As an independent firm of estate agents and auctioneers we are able and, indeed, dedicated to being true agents for our clients – our whole team takes pride in guiding them professionally and emotionally through the whole process of selling to achieve the best possible price whatever difficulties need to be overcome. We quite simply take pride in doing a great job and becoming long term friends with our many satisfied clients.”
To find out more about estate agents in your area, use our Best Estate Agent Finder tool. For more information on selling your home, take a look at our advice pages.
March 25, 2025 
