Find the best estate agent near you Start here
January 20, 2026
If you want to sell your home quickly for the best price, our latest research reveals what the ideal timeframe is. Homes could lose thousands in value after weeks on the market according to analysis from our Best Estate Agent Finder.
11 days is the optimum length of time for a property to be listed on the market in order for it to achieve the maximum sale price.
Our research analysed data from 6,000 estate agent branches across the UK and it reveals a very clear pattern.
Our data shows that homes sold in 10-11 days typically achieve the best price. Agents with an average selling time of 11 days achieve 100.4% of the asking price (raising an extra £1,000 on an average priced property).
But once a property sits on the market for longer, the price starts to slip. Homes that take over a month to sell achieve just 98% of asking price, and by 2–3 months this falls to 95.5% — wiping more than £12,000 off the value of an average home.
In short, how fast you sell can make – or cost – you thousands.
Selling too quickly can be just as costly as selling too slowly. Homes snapped up within seven days or less typically achieve just 94% of the asking price – leaving sellers almost £16,000 worse off on an average-priced home.
But letting a property linger isn’t much better.
After 30 days on the market, sellers typically have to settle for less, accepting 98% of their asking price.
After 90 days (three months), the situation gets worse for sellers, typically accepting 95.5% of their asking price, and shaving thousands off what they take home.
With the average UK home now selling for around £270,000, those small percentage drops soon turn into big losses:
Commenting on the data, Paula Higgins, founder and Chief Executive of HomeOwners Alliance says,
“Right now every pound matters to homeowners. Our data shows there is a sweet spot when selling a home and that is around 11 days. Sell too fast and you leave money on the table. Let it drag on over a month and buyers start knocking thousands off the price.”
“This isn’t about rushing a sale, it’s about choosing the right agent. The agents who consistently sell in around 11 days are the ones achieving the best prices. When a home sits on the market for weeks, it is often a sign something needs to change. You can see how quickly homes like yours are sold by your local estate agents using our Best Estate Agent Finder. Our tool helps you find the best estate agent based on their track record and the data showing how good they are at selling homes.
Find the best estate agent. Instantly find and compare the performance of local estate agents near you.
A good starting point is finding an agent from our Best Estate Agent Finder, which ranks your local agents by how successful they are at selling quickly and securing the asking price.
The average asking price for a UK home fell by -0.1% over the last year according to Rightmove’s September House Price Index report. This shows sellers are trying to get it right first time in light of a hesitant housing market. Find out how in our guide, What price should I sell my house for?
Choose your conveyancing solicitor early, as soon as you decide to list your home, and start pulling paperwork together now if you want to secure a quick sale. Flag up any potential issues now, rather than letting the vendor discover them.
If there are any issues that might come up in a survey and delay the move, consider fixing them now. Energy efficiency improvements are going to be more of a selling point this year and getting an EPC early in the process will give you an advantage.
Everyone wants to get the best price, but if you want to sell quickly as well, then opt for a chain-free buyer who isn’t relying on selling their home to buy yours. Read more about the different types of buyers.
If you want more information on selling your property our Step by Step Guide to Selling takes you through every stage of the process, from start to finish, to help you plan ahead.
January 19, 2026
November 24, 2025
November 20, 2025
October 30, 2025 
