Post updated: September 17th, 2026

Featuring a star-studded line-up of celebrities and experts, an action-packed schedule of live demos and hands-on masterclasses, plus showstopping cake displays and top baking brands to shop from, The Cake and Bake Show promises a day filled with everything baking, cake decorating, and sugarcraft.
This year we have a limited number of free tickets to give away, but once they’re gone, they’re gone so you’d better be quick. Simply click here and enter code HOAFREE26 at the checkout.
Step into a world of baking, creativity and seriously tempting treats as The Cake & Bake Show returns to Olympia London from 26–29 November 2026.
We have a special discount offer for all website visitors for £8 weekday and £10 weekends tickets. Simply head to the website and enter code HOA26 at checkout.

From the moment you arrive, there’s something to discover around every corner. Explore a show bursting with baking inspiration, browse stands packed with the latest baking must-haves and artisan treats, and stop to watch talented bakers and cake artists turn simple ingredients into spectacular creations right before your eyes.

From the moment you arrive, there’s something to discover around every corner. Explore a show bursting with baking inspiration, browse stands packed with the latest baking must-haves and artisan treats, and stop to watch talented bakers and cake artists turn simple ingredients into spectacular creations right before your eyes.

We will shortly have a limited number of free weekday tickets to give away worth £10 in our competition but we also have a special discount for you, for £8 weekday and £10 weekends tickets. Simply head to the website and enter code HOA26 at checkout.
KEY INFORMATION
The Cake & Bake Show will take place at Olympia London from 26 – 29 November 2026
Show Opening Times
Thursday 26 November: 10am – 8pm
Friday 27 November: 10am – 6pm
Saturday 28 November: 10am – 6pm
Sunday 29 November: 10am – 6pm
Olympia London (Olympia Grand entrance), Hammersmith Road, London W14 8UX
Terms and conditions Free ticket offer: 5 pairs of Free Any Day Tickets. Maximum of 2 tickets per booking. Tickets must be booked in pairs. 2 free child tickets (0-15 years) with each adult ticket. Tickets are non-refundable and non-transferable. Tickets cannot be exchanged for any cash alternatives. No transaction fee. All tickets will be scanned upon entry, tickets cannot be reused once scannedTerms and conditions: £12 any day tickets. Maximum 2 kids per adult ticket. Kids aged 0-4 years old go free any day, kids aged 5-15 years old pay £5 any day. Tickets are non-refundable and non-transferrable. Tickets cannot be exchanged for any cash alternatives. Transaction fee applies. All tickets will be scanned upon entry, tickets cannot be reused once scanned.
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