Sarah Potter, Author At HomeOwners Alliance

Sarah Potter

Head of Marketing

Sarah Potter our Head of Marketing is responsible for bringing our readers ticket offers to all their favourite homes and garden shows and our weekly newsletter. She also brings our readers details of the latest companies, tech and deals relevant to homeowners through sponsored articles. If you’re interested in marketing on our site please contact sarah@hoa.org.uk to request a media pack or just have a chat.

HomeOwners Alliance partners with leading property expert Sarah Tucker

HomeOwners Alliance today announces a new partnership with Sarah Tucker, a leading property and mortgage expert, who will become the organisation’s principal voice on mortgage commentary, analysis and advice. Sarah Tucker is one of the UK’s most recognisable mortgage and property experts, with a strong national profile across social media, TV and radio. Known for […]

Confusion over financial support leaves Income Protection gaps.

New research¹ from LifeSearch and HomeOwners Alliance reveals that many homeowners are relying on assumptions about financial support that simply aren’t true, leaving them without income protection if they aren’t able to work. Confusion over the role of the state, employers, redundancy pay and income protection itself are leaving households exposed if they’re unable to […]

Renters’ Rights Act 2025: how it affects shared owners

‘Part buy, part rent’ Lease extension: shared owners have new rights Shared owners don’t have new lease extension rights yet…. In practice, the new right to lease extension isn’t available yet. It depends on secondary legislation to implement the Act. It depends on secondary legislation to implement the Leasehold and Freehold Act. In April 2026, […]

Young Homeowners Skipping Traditional Vetting Checks When Hiring a Builder

Young homeowners are increasingly choosing builders the same way they shop online – relying on reviews, comparison platforms and branding rather than traditional vetting checks, according to new research from the Federation of Master Builders (FMB) and HomeOwners Alliance (HOA). The research suggests this approach could leave younger homeowners more exposed to rogue traders. One […]

82% of homeowners would pay more for licensed builders

Furthermore, our latest reserach shows a lack of confidence is holding up domestic building projects, with £11.2bn per year lost to the economy as 1 in 5 households are put off employing builders. Two-thirds of homeowners say licensed builders would increase confidence Our data found more than two-thirds (68%) of homeowners say mandatory licensing would increase their confidence in builders. As […]

Gardeners World Live Discount Code 2026

Save 15% on tickets to BBC Gardeners' World Live 18 – 21 June 2026 at the NEC, Birmingham.

Name	Provider	Description	Expiration
PHPSESSID	hoa.org.uk	Essential for website to function properly	When the browsing session ends
hoa_newsletter_pop	hoa.org.uk	Ensures that the newsletter signup popup is only displayed once to a visitor, and isn't displayed on every page load	7 days
newsletterpage2	hoa.org.uk	Delays the display of the newsletter signup popup until the user is on their second page view	1 hour
reviewPop	hoa.org.uk	Ensures that the reviews pop is only displayed once to a visitor	24 hours
Local Storage (not a cookie)	youtube-nocookie.com	YouTube tracking cookie that is only set when a video is played on our site	n/a
moove_gdpr_popup	hoa.org.uk	Saves your preferences for cookie settings	365 days
ai_session	www.landc.co.uk	Preserves users states across page requests	30 minutes
ai_user	www.landc.co.uk	Used by Microsoft Application Insights software to collect statistical usage and telemetry information. The cookie stores a unique identifier to recognize users on returning visits over time	24 hours
Local Storage (not a cookie)	https://www.landc.co.uk	Enables the L&C comparison tools to function correctly	n/a
ARRAffinitySameSite	white.reallymoving.com	Used to distribute traffic to the website on several servers in order to optimise response times	When the browsing session ends
ASP.NET_SessionId	white.reallymoving.com	Preserves the visitor’s session state across page requests	When the browsing session ends
__cf_bm	checkatrade.com	To allow users to search the Checkatrade search widget	30 minutes

Name	Provider	Description	Expiration
_ga	hoa.org.uk	This is a unique ID that is used to generate statistical data on how the visitor uses their website	48 hours
_ga_X2LEWPWZEG	hoa.org.uk	Required for Google Analytics to be able to collect anonymous data	48 hours
_gid	hoa.org.uk	This is a unique ID that is used to generate statistical data on how the visitor uses their website	24 hours
_gat_UA-32915409-1	hoa.org.uk	Required for Google Analytics to be able to collect anonymous data	90 days

Sarah Potter

Latest Articles by Sarah

HomeOwners Alliance partners with leading property expert Sarah Tucker

Confusion over financial support leaves Income Protection gaps.

Renters’ Rights Act 2025: how it affects shared owners

Young Homeowners Skipping Traditional Vetting Checks When Hiring a Builder

82% of homeowners would pay more for licensed builders

Gardeners World Live Discount Code 2026

Other Authors

Expert Contributors