Sarah Potter, Author At HomeOwners Alliance

Sarah Potter

Head of Marketing

Sarah Potter our Head of Marketing is responsible for bringing our readers ticket offers to all their favourite homes and garden shows and our weekly newsletter. She also brings our readers details of the latest companies, tech and deals relevant to homeowners through sponsored articles. If you’re interested in marketing on our site please contact sarah@hoa.org.uk to request a media pack or just have a chat.

Homeownership dream rebounds – but more than half fear it will never become reality

Our 10th annual survey finds that 73% of non-homeowners want to own their home. Yet among those who aspire to buy, more than half – 52% – doubt they will ever be able to do so. Aspiring first-time buyers are markedly more pessimistic than the wider public. More than half, 51%, believe now is a bad time to buy, […]

HomeOwners Alliance partners with leading property expert Sarah Tucker

HomeOwners Alliance today announces a new partnership with Sarah Tucker, a leading property and mortgage expert, who will become the organisation’s principal voice on mortgage commentary, analysis and advice. Sarah Tucker is one of the UK’s most recognisable mortgage and property experts, with a strong national profile across social media, TV and radio. Known for […]

Confusion over financial support leaves Income Protection gaps.

New research¹ from LifeSearch and HomeOwners Alliance reveals that many homeowners are relying on assumptions about financial support that simply aren’t true, leaving them without income protection if they aren’t able to work. Confusion over the role of the state, employers, redundancy pay and income protection itself are leaving households exposed if they’re unable to […]

Renters’ Rights Act 2025: how it affects shared owners

‘Part buy, part rent’ Lease extension: shared owners have new rights Shared owners don’t have new lease extension rights yet…. In practice, the new right to lease extension isn’t available yet. It depends on secondary legislation to implement the Act. It depends on secondary legislation to implement the Leasehold and Freehold Act. In April 2026, […]

Young Homeowners Skipping Traditional Vetting Checks When Hiring a Builder

Young homeowners are increasingly choosing builders the same way they shop online – relying on reviews, comparison platforms and branding rather than traditional vetting checks, according to new research from the Federation of Master Builders (FMB) and HomeOwners Alliance (HOA). The research suggests this approach could leave younger homeowners more exposed to rogue traders. One […]

82% of homeowners would pay more for licensed builders

Furthermore, our latest reserach shows a lack of confidence is holding up domestic building projects, with £11.2bn per year lost to the economy as 1 in 5 households are put off employing builders. Two-thirds of homeowners say licensed builders would increase confidence Our data found more than two-thirds (68%) of homeowners say mandatory licensing would increase their confidence in builders. As […]

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Sarah Potter

Latest Articles by Sarah

Homeownership dream rebounds – but more than half fear it will never become reality

HomeOwners Alliance partners with leading property expert Sarah Tucker

Confusion over financial support leaves Income Protection gaps.

Renters’ Rights Act 2025: how it affects shared owners

Young Homeowners Skipping Traditional Vetting Checks When Hiring a Builder

82% of homeowners would pay more for licensed builders

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