Katherine Binns, Author At HomeOwners Alliance

Katherine Binns

Director, Research

Katherine has over 25 years experience running consumer research programmes for global brands. Now, she leads all research reports including our Homeowner Survey, now in its 10th year, a state of the nation report on the biggest concerns and latest trends affecting UK homeowners, the results of which are picked up by media outlets up and down the country, informing government policy and our campaigns. Katherine writes our monthly House Price Watch, with over 150 published issues, its the one stop shop for house price information.

AI in the homebuying process: change is starting but trusted human experts still lead the way

AI has yet to become a mainstream part of the homebuying journey, but our research reveals a market in transition, with younger homeowners and active buyers increasingly open to using AI-powered tools alongside more traditional sources of advice. The research shows that banks and building societies remain the most trusted source of homebuying and mortgage […]

Half of UK homeowners would consider retirement communities – but lack of local options holding people back

More than half of UK homeowners (51%) would consider moving into specialist housing in later life – but a shortage of local options is holding back demand, according to new research from ARCO (Associated Retirement Community Operators) and the HomeOwners Alliance. ARCO’s Blueprint New Zealand: What People Want reveals strong public backing for similar features of […]

Homeowners Raid Savings And Rack Up Debt To Cover Home Repair Costs

Two-thirds of UK homeowners are dipping into savings or investments to pay for essential home repair costs – while almost a quarter are forced to borrow or use credit. The survey of over 1,200 homeowners, commissioned by the Federation of Master Builders (FMB) and Homeowners Alliance, found 65% are using savings to fund vital repairs […]

Financial Health Check: Most UK homeowners haven’t reviewed their finances in the past year

Most homeowners haven’t carried out a financial health check in the past year, reviewing their finances – and nine in ten haven’t discussed what happens if they couldn’t work The financial blind spots The insights highlight how rarely homeowners take stock of their wider financial position. In the last 12 months, almost nine in ten […]

74% say it’s too expensive to move – Britain’s Housing Market is at a Standstill

Our latest research reveals what is really happening in Britain’s housing market. High costs remain the biggest barrier to moving home in the UK, with nearly three-quarters (74%) of homeowners citing financial pressures such as mortgage rates, deposit requirements and stamp duty. When asked what would make it easier to move home: Affordability is the key […]

Income Protection gaps in understanding leave millions of homeowners financially exposed

Our latest research in partnership LifeSearch reveals widespread gaps in financial understanding of income protection, with many homeowners unclear about how they would cope financially if illness or injury stopped them from working. The research highlights significant gaps in understanding around income protection – an insurance policy sometimes described as ‘personal sick pay’ because it […]

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Katherine Binns

Latest Articles by Katherine

AI in the homebuying process: change is starting but trusted human experts still lead the way

Half of UK homeowners would consider retirement communities – but lack of local options holding people back

Homeowners Raid Savings And Rack Up Debt To Cover Home Repair Costs

Financial Health Check: Most UK homeowners haven’t reviewed their finances in the past year

74% say it’s too expensive to move – Britain’s Housing Market is at a Standstill

Income Protection gaps in understanding leave millions of homeowners financially exposed

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