Sponsored Post

Why Most Home Sellers Lose £25,000 – And How to Make Sure You Don’t!

Selling your home is supposed to be exciting. A fresh start. The next chapter. But for most UK sellers, it ends with frustration, and a painful hit to the wallet. 

On a typical £300,000 home, sellers routinely lose £15,000–£25,000 of their own equity. Not because buyers won’t pay the right price. But because the way homes are marketed today is stacked against you.

Here’s why it happens, and how to make sure you’re not one of the sellers footing the bill.

Gambling on a Single Agent

Most sellers start with one agent. It feels simpler. Cheaper. Less hassle.

And agents are quick to reassure you:

“We’ve got plenty of buyers for your home.”

They probably do, but here’s the problem: no single agent controls the market.

In most areas, 20–30 different agents are active. Even the biggest branch rarely holds more than 5% of the market.

That means your buyers are scattered across dozens of agents. Each one only has a small pocket of the demand. So when you put all your faith in one agent, you’re really betting on their tiny slice of the pie, and if they don’t already have the right buyer, your entire sale hinges on a single Rightmove listing – and that’s where the problems begin.

“Buyers Will Just Find Me on Rightmove”… Won’t They?

They might, but only if the timing is perfect.

In the first couple of weeks, your listing is near the top of Rightmove and Zoopla searches. That’s your golden window.

By week 8, it will have dropped down the rankings, buried under dozens of fresher listings.

Now picture a buyer starting their search two months after you went live. They scroll, scroll, scroll… eventually find your property and see:

1. It’s been sitting there for weeks.
   
2. Other buyers must have passed.
   
3. Something must be wrong.
   

Even if they book a viewing, they won’t pay the full asking price. 

That’s the killer: a stale listing doesn’t just get less visibility, it actively looks undesirable.

The £15,000 Trap

When the enquiries dry up, agents reach for their default fix:

“We need to drop the price.”

Why? Because a price cut isn’t just about “value.” If it’s dropped 5%+, it pushes the listing back to the top of Rightmove. 

You’re not reducing to attract a buyer, you’re paying for your agent’s visibility.

On a £300,000 home, a 5% drop wipes out £15,000 overnight. And too often, it’s just the first of several cuts.

Here’s the truth:

• The price usually isn’t the problem.
• The agent has simply run out of buyers.

With such low market share and no similar listings to funnel demand, they can’t generate fresh interest. So instead, your equity is sacrificed to keep the listing alive.

Multi-Agency: Must Be the Answer?

At this point many sellers think:

“Okay, I’ll just use more than one agent.”

It’s the right instinct. More agents should mean more buyers. But in practice, traditional multi-agency creates new problems:

• Fees are inflated, often 2%+ instead of <1.5%.
• It’s a hassle to manage
• Sellers lack leverage. You don’t sell homes every week, so agents have no reason to cut you a deal.

That’s why most people retreat back to one agent… and fall straight into the £15,000 trap.

The Smarter Way to Sell

So what’s the alternative?

This is exactly why we built the Flyp Marketplace. It gives you all the benefits of multi-agency: wider reach, fresher listings, more agents and all their buyers, without the downsides.

Here’s how it works:

• 4–5 of the best local agents are instructed at once.
  
• Listings are cycled between agents every 4–6 weeks, keeping your property fresh on Rightmove and Zoopla, never stale.
  
• Fees stay at sole-agency levels, because our scale gives us the buying power that individual sellers don’t have, and we pass that advantage directly on to you.
  
• Everything is managed centrally through your Flyp dashboard – viewings, feedback, valuations, strategy. Every 30 days we check in to make adjustments.
  
• You get consensus, not pressure. If one agent says “drop the price,” you can see what the others think before making a call.
  
• We’re on your side, managing it all for you through to completion.
  

In short: you get reach, freshness, competition, and clarity, without the extra cost or headache.

The result? 

Competition and buyer reach driving the best possible price, not just the best price your chosen agent can deliver. No more watching £15,000–£25,000 of your equity slip away.

If you’re selling, don’t gamble your biggest asset. 

Protect your biggest asset — book your free Home Sale Health Assessment today

Related Articles

Sign up to our FREE weekly newsletter

for the latest news, advice and money saving offers

Latest News