The HomeOwner Survey 2018 - Issue, trends and how we feel about our homes

5 Methodology This is the sixth annual Homeowner Survey, a state of the nation report covering UK housing issues, released in four parts and made possible through sponsorship by BLP Insurance, leading provider of housing warranty insurance and IMMO.co.uk , UK online house buyer.  Part 1 of the survey, a review of Housing Concerns trends sees Serious Housing Problems Hit a 5 Year High . UK adults are more concerned about property prices and availability today than at any point in the last five years  Part 2 of the survey ‘Housing Ladder Broken at Every Step’ looks at the extent of the housing crisis with 7.5 million locked out of homeownership, 1.2 million second-steppers wanting to move up the ladder and 1 million older homeowners with nowhere to move to – the challenges faced by First-time Buyers, Second-Steppers and Last-time Buyers  Part 3 of the survey is ‘Selling Pain Points’ . More than 300,000 property transactions collapse every year due to broken chains and buyers changing their mind, costing affected sellers on average £2.4K, with at total cost to sellers of £400 million.  Part 4 of the survey looks at possible ways of addressing problems within the home buying and selling process including some of the ideas proposed by Government. ‘ Response to Proposed Initiatives to Improve the Home Buying & Selling Process’ We also publish a separate Infographic summarising the Key Findings of this year’s survey. YouGov Plc conducted the fieldwork for HomeOwners Alliance. In 2018, the total sample size was 2,110 adults of which 1,285 were Homeowners. Fieldwork was undertaken 5 th -6 th April, 2018. Trend data is also reported details as follows: a. In 2017, total sample size was 2,081 adults of which 1301 Homeowners. Fieldwork 9 th March. b. In 2016, total sample size was 2,095 adults of which 1,293 Homeowners. Fieldwork 4-5th April. c. In 2015, total sample size was 2,214 adults of which 1,390 Homeowners. Fieldwork 4-5th March. d. In 2014, total sample size was 2,527 adults of which 1,606 Homeowners. Fieldwork 20th March. e. In 2013, total sample size was 2056 adults of which 1,393 Homeowners. Fieldwork 18th-21st Jan. Surveys carried out online. Figures weighted and are representative of all UK adults (aged 18+).

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