Our people


Paula Higgins, Founder and CEO

Paula founded the HomeOwners Alliance in 2012. She provides the leadership and strategic vision driving the organisation forward. Paula is also a respected commentator and advocate for homeowners and is regularly quoted in the media.




Angela Kerr, Director angela

Angela has 15 years experience in central government developing policies in the UK and Europe, and working closely with Cabinet Ministers. She left to help Paula launch the HomeOwners Alliance and now manages all aspects of marketing, PR and website content development, as well as business strategy and processes.



Katherine Binns, Director 

Katherine has over 20 years consumer research experience.  She manages all HOA research activities including the monthly House Price Watch report, our annual Homeowner survey, special investigative reports, ongoing HOA website and business performance metrics, as well as working with the leadership team on business strategy, partnerships and development.



James Armstrong, Head of Business Development

Before moving to HOA, James gained 9 years of client service experience across digital industries. He began his career in London advertising agencies before being lured by the exciting world of start-ups, ultimately heading up Partnership teams and being part of an IPO on the NASDAQ. He leads business development at HOA and works with the wider team on business strategy.



Naomi Rennard, Head of Membership

Naomi worked for many years on commercial real estate transactions in the City of London giving her a useful knowledge of the type of issues that can arise on any property deal big or small. She leads our membership team at HomeOwners Alliance as well as keeping an eye on our balance sheet.



Philip Stanley, Head of Technology
Philip Stanley, Head of Technology

Technical and creative management of website and online services, managing projects, business processes and strategy. There’s not much Philip can’t do.





Lynsey Wynton, Head of PR

Linsey liaises with journalists and broadcasters about our press notices, campaigns and case studies. She writes regular features for various publications on behalf of the HomeOwners Alliance. She’s a trained journalist with 10 years experience working in regional and national print and online media, and 10 years experience as a TV producer with the major national channels.





Sarah Potter, Head of Marketing

Sarah heads up the marketing team at the HomeOwners Alliance, leading the strategy, activity and monitoring of all marketing operations across our on and offline channels. Sarah comes with over 19 years marketing, brand and content experience in the magazine and events industry.