Our people


Paula Higgins, Founder and CEO

Paula founded the HomeOwners Alliance in 2012. She provides the leadership and strategic vision driving the organisation forward. Paula is also a respected commentator and advocate for homeowners and is regularly quoted in the media.




Angela Kerr, Director angela

Angela has 15 years experience in central government developing policies in the UK and Europe, and working closely with Cabinet Ministers. She left to help Paula launch the HomeOwners Alliance and now manages all aspects of marketing, PR and website content development, as well as working with the rest of the team on business strategy, partnerships and development.



Katherine Binns, Director 

Katherine has over 20 years consumer research experience.  She manages all HOA research activities including the monthly House Price Watch report, our annual Homeowner survey, special investigative reports, ongoing HOA website and business performance metrics, as well as working with the leadership team on business strategy, partnerships and development.



James Armstrong, Head of Business Development

Before moving to HOA, James gained 9 years of client service experience across digital industries. He began his career in London advertising agencies before being lured by the exciting world of start-ups, ultimately heading up Partnership teams and being part of an IPO on the NASDAQ. He will be leading business development at HOA and working with wider team on business strategy.



Naomi Rennard, Head of Membership

Naomi worked for many years on commercial real estate transactions in the City of London giving her a useful knowledge of the type of issues that can arise on any property deal big or small. She leads our membership team at HomeOwners Alliance as well as keeping an eye on our balance sheet.



Sophie Khan, Membership Adviser

Sophie has 15 years experience as a project manager, including provision of advice, information and casework services across the charity and local government sector. She has a background in assisting individuals with all range of housing and property related matters.



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Annie Rew Shaw, Social Media Manager & Website, Content and Admin Assistant 

Annie comes from a creative background and is responsible for creating and managing all social media for HOA and developing our newsletter. She assists with marketing and content, as well as website maintenance, and runs general admin tasks for the team.



Christine Toner, Content Writer 

Christine has over 10 years experience as a financial journalist, starting her career at trade title Mortgage Strategy before moving into into consumer journalism at Moneywise covering everything from savings and supermarket deals to pensions and property. She has written for a number of leading financial titles as well as serving as editor of regional property magazine Your Move.